In the fast-paced business world today, it is important to be ahead of your rivals in order to be successful.

One of the best ways to be ahead is through knowing what your rivals are doing. It will enable you to explore opportunities, refine your own processes, and even serve your customers better. One such useful source of import export data is shipment records.

Shipment records may not be the most obvious source to begin with, but they are full of information on your competitors' activities, business dealings, and market trends. In this blog, we will see how shipment records can be utilized for competitor analysis as well as provide some simple examples to understand the process.