When you do not wish to go through iTunes, the next best thing is to convert Excel contacts into a VCF file and then import that file to iCloud. One of the ways to do this is by utilizing Softaken Excel to vCard Converter, which helps you in exporting Excel Contacts to vCard in a neat, directly importable format. Once the conversion is done, there is simply a need to upload the vCard to iCloud Contacts and get it matched with your iPhone. Besides that, the tool is an Excel to VCF converter as well, so that all your data fields can be kept without any breaks. The feature of Batch Excel to vCard Conversion can effectively deal with large contact lists if you happen to be in a situation where you need to convert Excel to vCard in bulk. In this way, there is no need to use iTunes at all, and at the same time, the results are accurate and quick.