Hi everyone,

Ive been researching ways to effectively promote wellness brands and Im curious about the role of social media in this space. Specifically, Im interested in learning more about CBD influencer marketing. How do brands identify the right influencers without running into regulatory issues?

Are there particular platforms or content styles that perform better for CBD-related products?

Additionally, what metrics or engagement indicators are most reliable for measuring campaign success in this niche?

Any insights, case studies, or personal experiences with CBD influencer marketing would be really helpful to discuss.